Here are my tips for a good winter bronzing:
1. Go a shade lighter than your summer bronzer. In my case, this is only one shade lighter than my skin tone instead of two.
2. Use a powder, always. Not a liquid (too fake-y and too hard to apply and blend).
3. Use a kabuki brush instead of regular blush brush. It distributes the color better and helps to avoid streaking.
And if you're looking for a tutorial, here's a great one from Birchbox: